Portraiture

The Power of YOU.

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People want to buy local, now more than ever!

Whether you’re a sole-proprietorship or a team of professionals, making that personal connection with your audience, your viewers and followers, is more important now than it ever was. I visit many small business websites that show what they do, what they sell, where they are, but very few show WHO they are.

If you own a business, YOU are your business.

People would rather buy from people, rather than businesses. Don't hide behind your logo. Show consumers who they will be dealing with, not just a voice on the other end of the phone. Put a face to that voice, on your website, advertising and social media. And not just yourself. Any member of your team that interacts with a customer, existing or potential, should be featured on your website and social media. Even if it’s only on the phone. Studies have shown, when a person can put a face to the voice, they are more willing to open up, communicate and listen.

Why do you think realtors go to the lengths of posting photos of themselves on their business cards, their websites, for sale signs, social media, and various other marketing platforms? It’s primarily to create a meaningful connection where there may not have been one before. This strategy aims to strike a chord with a potential client, as they have understood and implemented for years!

When you browse through a list of realtors on a website, do you find yourself choosing one with a welcoming portrait, or are you more inclined to select one with a generic blank icon?

Not only does having a personal image help to establish a relationship, but it also serves as a powerful memory trigger that can reinforce that connection and allow it to flourish.

So, why not harness the unique power of YOU to enhance your own business presence?

Visit our portfolio for ideas!

Photographing A Classic

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Stan & Bonnie Walker's 1954 Ford F100 Pickup Truck

Pride of Ownership

Sometimes I'm asked to do a portrait, not of a person or a pet, but of someone's "other true love", their car, or in this case, their truck, a 1954 Ford F100 Pickup. The truck belongs to Stan and Bonnie Walker and although I'm sure there's a great story to be told about it's restoration, I wanted to comment on what it's like to photograph a Classic.

I'm not necessarily an automobile enthusiast like some people, but I do appreciate fine craftsmanship, attention to details and a beautiful finish. Something like a fine portrait! None-the-less, when presented with a fine Classic Car like this, you want to create something special. You want to not only capture the beauty of the car, but reveal a little bit of it's 'soul', just like a person.

Detail of hood and fender showing not only the beautiful lines of this Classic, but the incredible finish as well.

Approaching the Subject

I approach this subject very much like I approach photographing a person. We've decided on a location and the best time of day for the portrait session. Through the consultation, I've determined what the client is looking for, what the portrait means to them and have an idea of how they want to display the finished print.  

I look at the subject's features to determine which angles will be most flattering, which angles will highlight the strengths and soften areas not as appealing. Before starting the shoot, we collaborate on the details that are important to the client and I learn a little history at the same time. 

Only after a close inspection do I then choose an appropriate background and position the subject in the best possible light.  I wanted to highlight the incredible depth of colour in this truck so positioned it for a wide range of luminosity from deep blacks to specular highlights. 

Then the work really begins. I start from further away to show the vehicle within the environment, which is why choosing the best background is so important. I circle the subject photographing from different angles to show not only the face, but the beautiful lines of the truck from the every angle. I slowly move closer, picking features that interest me and closer again to highlight details that may not be noticeable from further away. Following the light is imperative and we move the truck whenever the light changes to make sure I'm always taking advantage of the best possible illumination.

After the photographs were shown to our couple, they couldn't decide on just one image, so we created a collage, using the main image of the truck as the centre piece with some details surrounding it, and a caption. The 30" print is now proudly displayed in their home.

The finished print.